In spring 2018, I talked a lot about rebranding my blog as a Hufflepuff leadership blog–i.e., a leadership blog for people who are emotionally intelligent and perceptive but don’t feel like natural leaders and maybe don’t feel comfortable in the spotlight at all. I went so far as to come up with a new logo, a badger in a business suit (how cute is that?). I wrote a number of posts related to the proposed focus, which you can read if you look back at February through May 2018, or just search “Hufflepuff leadership.” But right before I was going to make the transition, I left my job, in which I had a leadership role, and took a new position that does not involve leadership except insofar as teachers are leaders in their classrooms. So I didn’t see the point of going through with the rebranding.
Now, I’m once again considering the possibility of giving my blog a facelift and a narrower focus. This time, I am thinking of using the blog as part of my strategy for marketing my zombie apocalypse novel, Sam’s Town, which I would like to release later this year. The rebranding would probably mean a new name and address and a new look, but it would probably not mean that I would only ever post about my novel and/or about zombies–just that these topics would appear more often. I don’t want to alienate readers who aren’t interested in zombies, and I certainly don’t want this blog to become nothing more than a self-promotion instrument (that would be boring for me, too), but I do think it’s smart to “leverage my platform” (did I just write that?) so that my blog can help promote my book, and vice versa.
I’d love to hear your feedback. As always, thank you for reading!