Hufflepuff Leadership: a blog idea

I’m thinking of rebranding my blog. Before I explain why, I’ll briefly explain the blog’s history for those of you who haven’t been with me from the beginning.

I started penelopeclearwater.wordpress.com in December 2011 so that I could get two free books. A friend had told me about an opportunity to receive the books for free in exchange for reviewing them on my blog. I didn’t have a blog, but there’s a lot that I’d be willing to do for free books, so I started one. (I posted the book review in January 2012.) As you will see if you read my inaugural post, I had fairly high aspirations for the blog (I wanted it to be “a place where thoughtful inquiry and the magic of words can thrive”), but I never had a specific theme in mind. For the past 6+ years, I’ve kept that tradition alive, posting about whatever I felt like posting about. In that inaugural post, I also explained the reasoning behind the blog’s name–and its subtitle, which is the motto of Ravenclaw House–and while my original ideas about the title still apply, I’ve come to identify with Hufflepuff more than Ravenclaw (a journey I’ve documented well here on the blog, in a number of existential-crisis posts). In the beginning, I sometimes used “Penelope Clearwater” as a narrative persona; I rarely do so now.

Recently, some observations and conversations have gotten me rethinking the goal of the blog and how I want to represent that goal. Let me first make clear that I have no intention of quitting my day job in order to become a professional blogger. This is a hobby. Nevertheless, hobbies can be approached with purpose just like jobs can. One way I’ve been approaching my blog with greater purpose over the past year and a half is to post weekly, with few exceptions, generally on Mondays. I’ve also linked the blog to my Facebook and Twitter accounts, garnering a larger readership, even if it consists mostly of people I know personally.

I’ve also noticed that most other people’s blogs–at least the popular ones–have a specific theme. I’ve observed that when I categorize my posts with certain keywords–especially “travel”–I get more likes and follows from the WordPress community than when I use other keywords (and certainly more than before I started using categories and tags). This phenomenon was confirmed by a successful blogger I know. Another friend helped me to nuance this idea by noting that while the blogs she follows do tend to have a specific theme (cooking, design, books, etc.), some of her favorite posts are the ones in which the bloggers depart from their ostensible topics and show a slice of their lives and/or make observations outside their chosen fields. This reassured me that committing to a narrower focus may not be as restrictive as I had feared.

Also, when my dad’s guest post from this past Friday sparked immediate attention and elicited articulate comments from some of my Facebook friends, I again got the message that people are looking for ideas to engage with and not just the kooky ramblings of my mind.

All of this led me to the conclusion that it might be time to refocus and rebrand my blog.  But I didn’t know what to focus it on until one recent morning when I was thinking about some recent conversations I’d had with a work colleague. The idea came to me that someone should write a book (or a blog–or both) about how to lead like a Hufflepuff–a person who is probably not a natural or comfortable leader. I thought it would be fun to write in the persona of a Hufflepuff prefect and offer advice, from my own and others’ experience, about leading with the qualities valued by our house. And I realized that a number of my existing posts would fit into this theme with very little tweaking.

Next week, I’ll expand on this idea, but for now, what do you think? Would you read a blog about Hufflepuff leadership, keeping in mind that not every post would be explicitly on that theme?

2 thoughts on “Hufflepuff Leadership: a blog idea

  1. I would! According to Pottermore, I’m a Hufflepuff. I was a bit bitter about that at first (lol) because I felt more Ravenclaw (I’ve always known I wasn’t exactly the brave Gryffindor type). I think I probably judged Hufflepuff too harshly in my shock. I for one would love to read more about this fictional house in a more applicable and possibly self reflective way. Do it!

  2. […] blog? (If you think this idea sounds strange–I agree–and want to know more, check out this post and others throughout spring 2018.) This never happened because I ended up leaving my job for a […]

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